Content is the textual, visible, or aural content that is came across within the user experience online. It could include–among other things–text, images, may seem, videos, and animations.
In Information Structures for the internet, Lou Rosenfeld and Peter Morville write, “We define content broadly as ‘the cream in your Internet site.’ This might include documents, data, applications, e-services, images, audio tracks and video data files, personal Webpages, archived e-mail emails, and even more. And we include future products as well as present products.”

see more at wikipedia

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